Systems I work in
Two years of compounding growth across demand generation, paid media, and marketing systems at a vertical SaaS company.
While most marketers are prompt-testing, I'm architecting autonomous systems — agents that execute, pipelines that compound, and infrastructure that scales output without scaling headcount.
I work mostly in Claude Code and Codex — building real systems, not just using chat interfaces. That means MCP integrations, GitHub repos with full documentation, API connections to Meta, HubSpot, and Vercel, and multi-agent workflows that run on their own.
At ECP, I served as the company's AI systems architect — building the context libraries, process documentation, team skills, and automation plugins that expanded the whole team's output. The goal: a lean team that operates at the throughput of a much larger one.
Specialized agents with defined roles for SEO, website audits, content strategy, and distribution — working autonomously together. Each agent polls for tasks, executes, and routes output for human review before anything publishes.
The first 90 days are not about making noise. They are about understanding the current motion, finding the handoff gaps, tightening the stack, and building the repeatable systems that help a lean team punch above its weight.
Audit the funnel, martech stack, reporting, handoffs, campaigns, and agency/vendor motion.
Prioritize fixes, tighten execution workflows, improve tracking, and remove avoidable friction.
Turn the strongest plays into repeatable campaigns, dashboards, operating rhythms, and AI-enabled workflows.
13 years in marketing — agencies, in-house, one company I co-founded. The common thread: I build systems that keep paying off after the initial work is done.
Most recently at ECP — a vertical SaaS platform for senior living — I worked within a lean marketing team where I owned demand generation and marketing operations end-to-end. I managed $1M+ in paid media, ran HubSpot across marketing and sales, and built AI systems that stretched what a small team could actually ship.
Outside of work: married to Anne, based in downtown Milwaukee. I invest in real estate, travel whenever possible (30+ countries), and spend too much time thinking about golf.
I'd like to hear about it. I move fast, I bring the systems, and I don't need a lot of runway to make an impact.
Open to senior roles in growth marketing, demand generation, and marketing operations. Particularly interested in companies where marketing and product are tightly integrated.
