Growth Marketing Leader · Milwaukee, WI

BRYANT
NANKEE

Demand generation, paid media & AI-powered systems.
Builder at heart. Marketer by trade.
+146%
Inbound Lead Growth
4x+
Closed Won YoY
$1M+
Paid Media Managed
13
Years in Marketing

Results that move
the pipeline.

Two years of compounding growth across demand generation, paid media, and marketing systems at a vertical SaaS company.

+146%
Inbound Lead Growth
Sustained trajectory over 21 months — from baseline to current average.
Pre
Year 1
Year 2
+146% from baseline
4x+
Inbound Closed Won Growth (YoY)
Record inbound closed won in 2025 — nearly 80% of all deals, a 4x+ increase from 2024.
~80% of Closed Won Record 2025
$1M+
Annual Paid Media
Google, Meta, LinkedIn & Bing — allocated by ROI and pipeline contribution.
Google Search Meta LinkedIn Bing
Full-Funnel
Attribution Infrastructure
UTM architecture, form listener, and dynamic ad tracking — exact lead source performance down to ad creative and audience.
UTM System Form Listener Dynamic Ads
HubSpot
Full Admin Ownership
Lead routing, lifecycle automations, sales sequences, and reporting dashboards — built from near-zero to a core sales motion.
Lead Routing Sequences Attribution

The work, not
just the words.

A cross-section of campaigns, systems, and infrastructure built across paid media, attribution, HubSpot, and AI automation.

01 / HubSpot
Attribution & Performance Dashboards
Custom HubSpot dashboards tracking closed won by source, CPL by channel, and demo pipeline — built to give sales and leadership a single source of truth.
HubSpot Attribution Reporting
View live demo
ECP brand integration ad ECP revenue capture ad
02 / Paid Media
Paid Media Campaigns
Ad creative and campaign structure across Meta, Google, LinkedIn, and Bing — including the Meta funnel I built from the ground up. Dynamic UTMs tied to audience, product, and creative.
Meta Ads Google Ads Bing
03 / HubSpot
HubSpot Lead Routing & Automation
Intelligent lead routing workflow that replaced a blind round-robin — assigning leads to the correct AE based on state and census data. Built alongside lifecycle management, nurture, and sales sequences.
HubSpot Lead Routing Automation
View live demo
UTM Taxonomy — All Channels
Source Medium Product Term Content Campaign
google
bing
facebook
instagram
linkedin
capterra
software_advice
organic
event
paidads
paidsocial
social
blog
newsletter
casestudy
sellsheet
postcard
banner
fullsuite
clinical
emar
ehr
crm
billing
brand
{keyword}
{{adset.name}}
{{placement}}
linkinbio
search
display
{{ad.name}}
event_name
campaign_name
04 / Attribution
Full-Funnel UTM Attribution
Before: lead source was a black box. Built the UTM naming convention, hidden form fields, and a JavaScript listener that captures channel, campaign, audience, and ad creative at submission. Every closed deal now traces back to its exact origin.
UTM Form Listener Closed Won
Autonomous AI agent system
05 / AI Systems
Autonomous AI Agent System
Built a system of specialized autonomous agents — each with a defined role (SEO analyst, content strategist, distribution manager) — that run on a heartbeat loop without manual intervention. Agents scrape industry trends, draft content briefs, route drafts to Notion for human review, and queue approved pieces for HubSpot distribution. Integrated with the Meta Ads API for AI-assisted performance feedback. Full system documented in GitHub with versioned agent configs.
Claude Codex AI Agents HubSpot API Meta Ads API React Video GitHub Vercel
06 / Content
React-Based Video Production
Built programmatic video content using a React-based video engine — AI-assisted, production-quality output at scale without a video team.
React AI-Assisted Content
07 / Web Strategy
500-Page Website Rebuild
Leading full website rebuild end-to-end — strategy, information architecture, copy, and execution across 500+ pages. Integrated with GEO/SEO-first structure for AI search citation.
Web Strategy SEO GEO 500 Pages
View prototype

Building the infrastructure
most teams are still debating.

While most marketers are prompt-testing, I'm architecting autonomous systems — agents that execute, pipelines that compound, and infrastructure that scales output without scaling headcount.

Autonomous Content Pipeline — How It Works
01 / Scrape
Trend Scraper
Agents monitor industry sources and aggregate signals — new regulations, competitor moves, keyword shifts.
02 / Draft
AI Content Agent
Claude drafts content briefs and full posts based on trend signals, SEO targets, and brand context.
03 / Review
Notion Human Gate
Drafts route to Notion for human review. Agents pause — nothing publishes without approval.
04 / Queue
Approval Routing
Approved content is tagged, categorized, and queued with metadata for distribution.
05 / Publish
HubSpot Distribution
Published via HubSpot API with UTM tracking, scheduling, and performance feedback loop.

I work mostly in Claude Code and Codex — building real systems, not just using chat interfaces. That means MCP integrations, GitHub repos with full documentation, API connections to Meta, HubSpot, and Vercel, and multi-agent workflows that run on their own.

At ECP, I serve as the company's AI systems architect — building the context libraries, process documentation, team skills, and automation plugins that expand the whole team's output. The goal: a lean team that operates at the throughput of a much larger one.

Multi-Agent System

Specialized agents with defined roles for SEO, website audits, content strategy, and distribution — working autonomously together. Each agent polls for tasks, executes, and routes output for human review before anything publishes.

Tech Stack
Claude Code + Codex
Primary dev env
MCP Integrations
HubSpot, Notion, Gmail
Meta Ads API
AI-assisted optimization
React Video Engine
Programmatic production
Vercel + Cloudflare
Deployment + edge
GitHub
Repos on request
System / 01
Autonomous Content Pipeline
Agents scrape industry trends, generate content drafts, post to Notion for human review, and queue approved content for HubSpot distribution. The pipeline runs without manual intervention — humans review, not execute.
AI Agents Claude Code Notion HubSpot
System / 02
AI-Assisted Ad Management
Integrated Claude with the Meta Ads API for AI-assisted campaign optimization — surfacing performance insights, flagging underperforming creative, and drafting copy variations. Moves faster than any manual process.
Meta API Codex Claude Code
System / 03
Company AI Architecture
Serving as ECP's Claude architect — building context libraries, process documentation, reusable team skills, and automation plugins. Creating the infrastructure that lets the full team work with AI as a multiplier.
Claude Code GitHub Documentation
System / 04
Programmatic Video Production
Built AI-assisted video content systems using a React-based video engine, deployed via Vercel and Cloudflare. Production-quality, data-driven video at a pace no traditional team can match without a production budget.
React AI-Assisted Vercel Cloudflare
Bryant Nankee

Builder at heart.
Marketer by trade.

13 years in marketing — agencies, in-house, one company I co-founded. The common thread: I build systems that keep paying off after the initial work is done.

I've spent the past two years at ECP — a vertical SaaS platform for senior living — working within a lean marketing team where I own demand generation and marketing operations end-to-end. I manage $1M+ in paid media, run HubSpot across marketing and sales, and build AI systems that stretch what a small team can actually ship.

Outside of work: married to Anne, based in downtown Milwaukee. I invest in real estate, travel whenever possible (30+ countries), and spend too much time thinking about golf.

If you're building something that needs a marketer who actually ships —

I'd like to hear about it. I move fast, I bring the systems, and I don't need a lot of runway to make an impact.

Open to senior roles in growth marketing, demand generation, and marketing operations. Particularly interested in companies where marketing and product are tightly integrated.

Senior Growth Marketing · Demand Generation
Marketing Operations · AI-Native Teams