Work Samples
The work, not
just the words.
A cross-section of campaigns, systems, and infrastructure built across paid media, attribution, HubSpot, and AI automation.
Growth Marketing Leader — Demand Generation, Paid Media & AI-Powered Systems
Two years of compounding growth across demand generation, paid media, and marketing systems at a vertical SaaS company.
A cross-section of campaigns, systems, and infrastructure built across paid media, attribution, HubSpot, and AI automation.
While most marketers are prompt-testing, I'm architecting autonomous systems — agents that execute, pipelines that compound, and infrastructure that scales output without scaling headcount.
I work mostly in Claude Code and Codex — building real systems, not just using chat interfaces. That means MCP integrations, GitHub repos with full documentation, API connections to Meta, HubSpot, and Vercel, and multi-agent workflows that run on their own.
At ECP, I serve as the company's AI systems architect — building the context libraries, process documentation, team skills, and automation plugins that expand the whole team's output. The goal: a lean team that operates at the throughput of a much larger one.
Specialized agents — each with defined roles and skills for SEO, website audits, content strategy, and distribution — that work autonomously together. Each agent polls for tasks, executes, and routes output for human review before anything publishes.
13 years in marketing — agencies, in-house, one company I co-founded. The common thread: I build systems that keep paying off after the initial work is done.
I've spent the past two years at ECP — a vertical SaaS platform for senior living — working within a lean marketing team where I own demand generation and marketing operations end-to-end. I manage $1M+ in paid media, run HubSpot across marketing and sales, and build AI systems that stretch what a small team can actually ship.
Outside of work: married to Anne, based in downtown Milwaukee. I invest in real estate, travel whenever possible (30+ countries), and spend too much time thinking about golf.
