13 years in marketing — B2B SaaS, agency side, one company I co-founded. Currently the growth and operations lead within a lean marketing team at a vertical SaaS company — managing $1M+ in paid media, running HubSpot across marketing and sales, and building AI automation systems that scale what a small team can ship. Delivered $9M+ in inbound closed won revenue in 2025 (nearly 80% of all closed deals). Known for building attribution infrastructure, autonomous agent pipelines, and compounding growth systems.
Career Highlights
$9M+
Inbound closed won revenue in 2025 — ~80% of all closed deals, 4x+ YoY growth
+146%
Inbound lead growth over 21 months — 81 to 199 leads/month
$1.5M
Annual paid media managed across Google, Meta, LinkedIn & Bing
AI Systems
Built specialized autonomous agents — SEO, content strategy, and distribution — each with defined roles and skills, running without manual intervention
Professional Experience
Marketing Specialist — Growth & Operations | HubSpot Admin
Vertical SaaS platform serving 8,000+ senior living communities across all 50 states.
- Grew inbound leads from 81 to 199/month (+146% over 21 months), contributing to $9M+ in inbound closed won revenue in 2025 — nearly 80% of all closed deals, a 4x+ YoY increase from ~$2M (59%) in 2024.
- Manage and optimize $1M–$1.5M annual paid media budget across Google, Meta, LinkedIn, and Bing; built ECP's Meta lead generation funnel from the ground up; implemented dynamic UTM tracking at the ad creative and audience level for exact performance attribution.
- Architected full attribution infrastructure: UTM convention system, form listener, and hidden field framework — replaced a blind round-robin lead model with intelligent state/census-based routing to the correct AE, enabling channel-level closed won reporting for the first time.
- Serve as HubSpot admin across marketing and sales — built lead routing workflows, lifecycle automations, multi-touch attribution models, sales sequences, and reporting dashboards; expanded sequences usage from near-zero to a core sales motion.
- Created specialized autonomous agents — each with defined roles and skills for SEO, content strategy, and distribution — that work together to scrape industry trends, generate content, route to Notion for review, and queue for HubSpot distribution; integrated with the Meta Ads API for AI-assisted ad optimization.
- Serving as the company's Claude Teams systems architect — building context libraries, process documentation, team skills, and automation plugins; deploying via Vercel and Cloudflare with GitHub-managed repos and full documentation.
- Producing professional video content via Remotion (React-based video engine), elevating content quality without additional production headcount.
- Leading the full website rebuild of ecp123.com — owning strategy, information architecture, and end-to-end execution.
IAA was acquired by Ritchie Bros. in 2023; senior marketing positions were eliminated. Used this period to sharpen AI, attribution, and digital skills before the ECP role.
Senior Marketing Manager
- Led all B2B marketing: sales enablement, digital campaigns, content strategy, and paid media ($100K+ across Google and LinkedIn).
- Increased audience engagement 30% through improved content cadence and channel strategy across web and social.
- Directed full redesign and CMS migration of IAAI.com — managing 700+ content pages and cross-functional teams.
- Built 40+ custom Looker Studio dashboards for real-time performance reporting across the organization.
- Championed adoption of Tiled for sales proposals, saving 200+ annual hours in proposal creation time.
- Promoted from Marketing Manager to Senior Marketing Manager in under two years.
Co-Founder
- Founded boutique marketing agency; drove $250K in first-year revenue through inbound strategy and referral business.
- Managed project execution, client relationships, and a network of freelance creatives across industries.
Account Executive
- Managed strategic marketing campaigns and CRM communications for multi-million dollar accounts; built and maintained client websites on WordPress and Kentico; executed email campaigns via HubSpot and Mailchimp.
- Grew from entry-level coordinator to account executive through demonstrated performance.
Core Competencies & Tools
Demand Generation
Paid Media ($1M+)
HubSpot Administration
Marketing Operations
Attribution Modeling
Revenue Marketing
Claude Code
OpenAI Codex
AI Agent Systems
Remotion
MCP Integrations
Vercel / Cloudflare
GitHub
Google Ads
Meta Ads
Bing Ads
SEO / GEO
Content Strategy
GTM Execution
CRM Architecture
Salesforce
Looker Studio
Adobe Creative Suite
Google Suite
Education
Bachelor of Business Administration — Marketing & International Business
University of Wisconsin – Oshkosh